W. Terrence Gordon. Illustrated by Susan Willmarth.

McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity. McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. McLuhan For Beginners provides an essential introduction to his philosophies that is clear, comprehensive, and easy to remember.