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W. Terrence Gordon.
Illustrated by Susan Willmarth.


McLuhan pioneered the study of Media, unified Art
and Science, and warned us about the perils of a
televised, computerized, famous-for-15-minutes,
social media world. A world where we would
live in each other’s faces, and become so alike,
so isolated, so anonymous that violence would
become a scream of identity. McLuhan tried to
teach us to guard against these dehumanizing,
debasing effects of technology, and a thousand
other things, but we got reality television anyway.
McLuhan For Beginners provides an essential
introduction to his philosophies that is clear, comprehensive, and easy to

McLuhan For Beginners